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intro

Hands-on digital design leader based in London.

Hello there. I’m Sheetal. I help brands grow by mixing visual storytelling with strategic insight to craft meaningful customer experiences.

Site update in progress. View selected works below or head to the link below to view a wider range.
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selected works

SEGA
Pitch + Flagship website // Hands-on concepting + design, CX leadership

SEGA
SEGA
Pitch + Flagship website // Hands-on concepting + design, CX leadership

Grow with Google
Digital programme // Product design leadership

Grow with Google
Grow with Google
Digital programme // Product design leadership

Deckers
SaaS products // Product design leadership

Deckers
Deckers
SaaS products // Product design leadership

Brompton
E-commerce site // Hands-on UI + creative leadership

Brompton
Brompton
E-commerce site // Hands-on UI + creative leadership

CEP
Brand + digital hub design // Creative direction

CEP
CEP
Brand + digital hub design // Creative direction

PepTalk
Product + Marketing site // Hands-on product design

PepTalk
PepTalk
Product + Marketing site // Hands-on product design

Haagen-Dazs
Extraordinary Luxurious Campaign OOH + Packaging // Creative leadership

Haagen-Dazs
Haagen-Dazs
Extraordinary Luxurious Campaign OOH + Packaging // Creative leadership
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clients

Over the past two decades, I’ve been fortunate enough to partner with the following brands
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Guiding principles

Principles I live by that define how I lead teams and create great ideas that are intelligently crafted and deliver on value. 

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Considered design

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Human-centred

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Value driven

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Collaborative spirit

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Relentless curiosity

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Lead with empathy

LinkedIn

hello [at] sheetalschofield [dot] com

Let's connect.

© Sheetal Schofield 2025